About Know the Flow
August 16, 2011 // Comments OffKnowing the flow and explaining it
As professionals in the field of industrial ecology and green business, we are equipped with two decades of experience in material flow analysis, life cycle assessment, resource efficiency and industrial ecology. Who are “we”? We are ifu hamburg and its entourage.
Every day, our work brings questions into focus. Questions, for instance, about finding a balance between making profits and sustaining the planet. That sounds pretty generalized. To make it more precise, we ask ourselves how maximum efficiency in the enterprise and 100% sustainability can be achieved at the same time. While sharing experience with clients and partners is our daily business, we believe that sharing and discussing these questions with the broader public makes sense, too. We believe in creating mutual benefits.
Through this blog, like-minded people can witness the practical challenges of finding solutions to these questions. And through this blog, like-minded people can play a part in developing solutions.
Knowing the flow for a long time: ifu Hamburg
Founded by people with a strong interest in environmental management, ifu hamburg started creating software and addressing sustainability issues beginning in 1992. The office, located in a small urban villa, was so small that people never actually called it an office. It was dubbed The Witch House. There were days when the lack of elbow room so bugged the software development teams (yes, the teams, not the software…) that they’d temporarily seek relief with a road trip. They’d pile their cars full with computers and chocolate bars and head north to the vast plains of Denmark where, for a week or two, a fully equipped vacation house provided room for concentrated development sessions. In those days, we at ifu learned the most important working principle for successful software development: never ever run out of kiddie chocolate. And (on a more professional note) that was the time when we sensed how important the challenge of sustainability in business would become. We realized this a long time before corporate social responsibility came to be on the agenda. That’s why ifu hamburg is not a sales driven, but a topic driven company.
Knowing the flow globally
As the name says, ifu Hamburg’s headquarters is located in Hamburg, Germany. But customers and partners reside all around the world. Although the blog’s predominant language is English, you may find an occasional article written in French, Spanish or German.
Knowing the flow mutually
This is a blog, not a website. Please feel free to contribute to a fruitful dialogue. Illustrate any article with your personal experience or associative thoughts. This blog’s value depends on your contribution!
How to format your comments
Using the blog’s Disqus comment platform, you can apply a number of HTML tags for the convenient formatting of your comments. Please see the complete list of available HTML-Tags.
Contact
Martina Prox
Max-Brauer-Allee 50
22765 Hamburg
Germany
email hidden; JavaScript required
Legal Notice
Please note that the opinions expressed in this blog are personal. Our authors are free individuals and do not necessarily state opinions that reflect those of their respective employers.
Comments express the commenter’s views only, not ours. We try to keep the comments free of insulting or inappropriate content. Please stay factual and objective when commenting. When you detect an abusive comment, please let us know.
Google Analytics
This blog uses Google Analytics with the “anonymizeIp()” function. This function makes sure that the transmitted IP addresses get shortened, so they cannot be linked to individuals. However, by using this website, you consent to the processing of data for the purpose of evaluating your use of the website and compiling reports on website activity for website operators. The information generated by G. Analytics cookies (locally stored text files) will be transmitted to and stored on servers in the United States. This information may also be transferred to third parties. But your IP address will not be associated with any other data held by Google. You may also refuse the use of cookies by selecting the appropriate settings on your browser.
