Social Media Users Willing to Pay More when Company is Responsible
September 8, 2011 1 CommentSocial media users are more ethically and environmentally aware, in relation to their pattern of consumption. This is the conclusion we can draw from a global poll among 28.000 people. The globescan survey reveals that regular users of social media are more willing to reward or punish companies for their being or not being ethically responsible: In particular, the survey found that while 24 per c...
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